Business Ideas Generation (BIG) Awareness generation is co-ordinated by an Entrepreneur Identification Group (EIG) composed of NGO representatives, business people, and educational experts. They identify youth centres, vocational training institutes, NGOs etc. for making presentations on BYST programmes.

Since BYST has partnerships with different banks, the bank branches often refer to BYST cases relating to entrepreneurs whose loans have already been sectioned/disbursed for handholding support through the team of dedicated mentor volunteers. In these cases BYST offers them counselling and training and also mentoring support.